REBRANDING & COMMUNICATION STRATEGY
Case study: snipers.sale
By Marketics.biz in collaboration with Lazar Mladenović
This case study showcases the successful collaboration between our marketing and branding agency and Snipers.sale, a sales consulting company in need of rebranding and a comprehensive communication strategy. The client faced challenges related to brand identity and ineffective communication channels. By providing tailored solutions, we enabled Snipers.sale to establish a strong brand identity and implement effective marketing tactics that resonated with their target audience.
Snipers.sale's problems
Lack of a distinct brand identity: Snipers.sale needed a fresh, cohesive brand identity to differentiate themselves from competitors and to connect with their target audience.
Ineffective communication channels: The client required a comprehensive communication strategy to effectively convey their values and engage with potential customers.
Solutions
1. Brand Identity Development
Based on the market research, we created a brand strategy that differentiated Snipers.sale from competitors and resonated with the target audience. We selected the "Magician" brand archetype, which embodied the company's transformative capabilities and expertise in unlocking potential within their clients' sales processes. The new brand identity included a cohesive logo, colors, shapes, and fonts that communicated the company's core values and emphasized their ability to create impactful, lasting change.
2. Comprehensive Communication Strategy
We developed a tailored communication strategy that addressed the client's need for effective messaging and engagement. This included:
a. Detailed buyer personas: These personas allowed us to better understand the ideal customers and tailor the communication strategy to their preferences.
b. Diverse promotional mix: We designed a promotional mix that included digital advertising, content marketing, social media, public relations, direct mail, influencer marketing, and networking events. This allowed Snipers.sale to reach their target audience through multiple channels and increase the chances of engagement and conversion.
c. Campaign suggestions: We proposed two campaigns, The Negotiation Club and The Prospecting Lab, to showcase the client's expertise and provide value to their audience.
3. Branding
We provided Snipers.sale with a comprehensive brandbook containing the new logo, colors, shapes, fonts, and guidelines for consistent branding application across all marketing materials and touchpoints.
Results
Increased brand awareness
The updated branding and communication strategy led to a noticeable increase in brand awareness among the target audiences. Snipers.sale became more recognizable and memorable, leading to more inquiries from potential clients and increased interest in their services.
Enhanced credibility and reputation
The new brand positioning, personality, and tone of voice reinforced Snipers.sale's expertise and approachability, resulting in improved credibility and reputation within the sales consulting industry.
Higher client satisfaction
The clearly defined target audience profiles, personas, and customer journey maps allowed Snipers.sale to tailor their services more effectively to the needs and preferences of their clients. This led to higher satisfaction rates and more positive feedback from clients.
Increased conversion rates
The content strategy focused on engaging and relevant content for Snipers.sale's target audiences, resulting in higher conversion rates. More businesses chose Snipers.sale for their sales consulting needs, leading to increased revenue and growth for the company.
Stronger relationships with clients
The emphasis on building strong relationships with stakeholders, as reflected in the Sage archetype, fostered trust and loyalty between Snipers.sale and their clients. This led to more repeat business, referrals, and a growing network of satisfied customers.
Improved employee engagement and morale
The rebranding and communication strategy not only impacted external stakeholders but also had a positive effect on Snipers.sale's employees. The clear brand identity and purpose helped create a sense of unity and pride within the team.
The collaboration between Marketics.biz and Snipers.sale resulted in a successful rebranding and the development of a comprehensive communication strategy that addressed the client's main challenges. The new brand identity, along with the tailored communication approach, led to increased brand awareness, enhanced credibility, higher client satisfaction, and improved conversion rates. Additionally, the rebranding and communication strategy had a positive impact on Snipers.sale's employees, fostering a sense of unity and pride.
This case study highlights the importance of a well-thought-out branding and communication strategy in positioning a company for success in a competitive market. By understanding and addressing the unique needs of Snipers.sale, we were able to provide tailored solutions that not only resonated with their target audience but also contributed to the company's overall growth and success.